하이네켄
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작성일 20-11-27 00:21본문
Download : 하이네켄(2).pptx
설명
하이네켄 , 하이네켄기타레포트 , 하이네켄
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하이네켄
레포트/기타
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1. Contents
1. Introduction
2. Situational Analysis(SWOT)
3. STP
4. 4P
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1. Introduction
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1. Introduction
Company
? Brand Core Vale
- Client-Oriented Brand
- Social and Emotional
Environment
- Represent Personality
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Products
? Features
- SIZE ? 330~355ML
(KEG-5L)
- ALCOHOL ? 5%
- ORIGIN ? NETHERLANDS
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2. Situational analysis
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
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2. Situational Analysis
SWOT
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Strength
(1) Strength
? High degree of brand awareness
87%
2. Situational Analysis
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Strength
(1) Strength
? Favorable brand image
2. Situational Analysis
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Weakness
(2) Weakness
? Plain taste
“Heineken has no distinctive taste “
“ I drink Asahi because of its good taste!!
But the Heineken is ……. “
It can be a great weakness to Heineken
2. Situational Analysi…(To be continued )
하이네켄,기타,레포트
순서
Download : 하이네켄(2).pptx( 24 )
하이네켄
다.